30 years of commercial and technical leadership in superyacht AV/IT, system integration, retail, and sports & entertainment. I build teams, close deals, and deliver results.
Discuss Your ChallengeI step into complex commercial and technical environments and create momentum. Whether you need strategic direction, hands-on project delivery, or someone to build and lead your team. I also bring hands-on experience applying AI tools to accelerate sales, project management, and HR processes.
Step in as Commercial Director, Business Unit Manager, or Technology Director. I take ownership of P&L, team performance, and strategic direction from day one - with a track record of measurable impact within the first quarter.
End-to-end delivery of complex AV/IT and system integration projects. From contract negotiation through commissioning. Experienced with high-spec environments where failure is not an option - superyachts, stadiums, flagship retail.
Define your go-to-market approach, build partnership frameworks, and create scalable sales processes. I've opened new markets, turned around underperforming territories, and built sales pipelines that deliver.
Energize your teams and develop leadership capability at every level. As a Certified Heroic Performance Coach, I combine hands-on management experience with proven coaching methodology to unlock performance and engagement.
A career built on delivering results across industries, geographies, and cultures.
AV/IT, lighting, automation, security systems for 40m+ vessels
Stadium AV, digital signage, broadcast infrastructure
In-store experience technology, digital retail solutions
End-to-end design, engineering, installation, and commissioning
I'm a commercial and technical business leader with 30 years of experience in B2B system integration. My career spans hands-on engineering, team management, sales leadership, and C-level consulting - always at the intersection of technology and business.
What sets me apart is the combination: I understand the technology deeply enough to earn respect from engineers, and I understand the commercial dynamics well enough to close complex deals and grow revenue. I build bridges between technical teams and commercial reality.
Recently, I've successfully applied AI tools to build sales enablement systems, streamline project management workflows, and address HR and legal challenges - delivering results that would traditionally require significantly more time and resources. I lead with energy, directness, and a genuine interest in developing the people around me. Teams I've led consistently outperform expectations - because people thrive when they're trusted and challenged in equal measure.
His ability to put people in their strength makes them exceed their own expectations. He builds a team that is self-supporting and responsible for their role in the high demanding environment of the yachting business. He is an exceptional leader.- Former colleague, superyacht industry
Whether you need interim leadership, project delivery, or strategic direction - I'm ready to make an impact from day one.